New Lidl planned to be built in Brough

By Amelia Riley

Despite adverse feedback, plans to build a new Lidl store in Brough have been submitted to East Riding Council.

The store is planned to be built on Welton Road by the roundabout connecting to Moor Road; around half a kilometre from the centre of Brough.

Although there is already the existence of a Morrisons store in Brough, along with a new Aldi store set to open on 10th February, no objections to the Lidl plans have been lodged as of yet.

Featuring 120 parking spaces and including vehicle and pedestrian access from the already busy Welton Road, the new Lidl would measure approximately 1,900sqm internally.

Documents stated the new store could create up to 40 new jobs and ease pressure on the Morrisons down the road. However, existing homes close to the site could be challenging to the plans.

Documents stated: “The proposals include a modern store design, with glazed shop front and a sunken floor level, which respects the existing site context.

“They also retain existing trees where possible and include substantial new tree planting within the car park and along the boundaries of the site.

“Elloughton-cum-Brough District Centre is performing well, with no vacant units and an attractive shopping environment, and containing a number of smaller uses which, aside from Morrisons, would complement rather than compete with the proposed Lidl.

“The planned residential growth in Brough, which will generate additional expenditure, in turn supports existing and proposed new facilities in the area.”

Councillor Gill said on Facebook: “Despite some adverse feedback on social media about the possibility of this store a few months ago, from local residents, it appears this hasn’t put Lidl off from putting in an application.”

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